Recruitment software like applicant tracking systems (ATS) were quickly hailed as revolutionary for the industry, but the brisk pace of innovation has led to the growth of one new technology in particular.
The uses of artificial intelligence (AI) are still being uncovered each day, but some experts believe its greatest value relates to identifying quality job applicants, according to the Society for Human Resource Management (SHRM). Companies are expecting greater returns from their hiring staff as metrics become the gold standard and intuition-based hiring loses ground. Moving forward, AI will be a key component of understanding, analyzing and improving the recruiting process.
Find loose ends in your strategy
One of the main barriers to finding and remedying hiring flaws is unconscious bias, Kevin Mulcahy, analyst for Future Workplace, told CIO. Managers can subconsciously align idealistic candidate traits and characteristics with their own. AI can help eliminate subjectivity from the equation.
Holistic profile matching is a great example of this; rather than simply pulling keywords from a resume like an ATS would, AI can assign value and meaning to better understand the true quality of an applicant. This means rather than identifying a person as a 100 percent match simply because they checked a few boxes, recruiters gain a detailed overview of each candidate.
While all of this can provide an immediate upgrade to the hiring process, sustaining that success is the real goal. The best AI platforms should help staff continuously improve by providing transparency as to why each candidate was picked as an excellent match. This allows recruiters to correlate top performers in the organization with applicant traits.
Striving for consistency
Recruiting isn't getting easier anytime soon; if anything, it will become more complex and difficult than ever before. The development of niche occupations coupled with a larger volume of candidates and static hiring department sizes means that staff will need to work more efficiently while maintaining high standards.
While AI will be a mainstay in helping to find the most suitable employees, recruiters will find a greater need for digital platforms that offer useful features such as setting preferences and exclusions for active and passive candidates. Actions as simple as being able to save searches, or post a listing to multiple job sites simultaneously will help optimize strategies in tandem with the insights found through AI.
The world is entering the digital era, and recruiters are taking full advantage of the innovations; is your company?